Online travel agencies (OTAs) are travel companies that sell various tourism products directly to travelers on the booking websites with online travel agency software. While the share of online booking is constantly growing, OTAs become more concerned about the performance and seek the best travel software for their reservation systems.
In addition to specific technical requirements to meet, travel websites should have a user friendly interface and a number of features to attract demanding tourists and experienced web surfers. For example, many tourists are interested in booking all tourism products on one website, including flights, hotels, transfers, railway tickets, excursions, and more. GP software.travel developed connectors to more than 50 suppliers, and their list is being continuously updated. For example, by integrating Kuoni XML or Travco XML into the online travel booking software an OTA can significantly extend the selection of travel offers and generate more competitive prices.
The enterprise management system of an online travel agency must be able to do many complicated tasks simultaneously: manage allotments and prices, set commissions and markups, create invoices, support extended loyalty programs, and others. An important requirement is the possibility to efficiently manage affiliate programs which may be highly beneficial for the OTA’s business.
It is very important for online travel agencies to promote their services effectively, and technology is crucial for overall performance. A modern travel booking software cannot succeed without improved dynamic cache and advanced load balancing to enable fast search and price comparison.